B2b Solutions
13 September 2011
B2B Telemarketing and B2B Lead Generation: Outsourced Telemarketing Services for Success
Many Canadian B2B firms that struggle to make sales outsource their needs for sales and marketing solutions. When it comes choosing a good outsourced marketing strategy, B2B telemarketing is one of the best around in getting quality results. Learn more as you read this article.
B2B firms that struggle to make ends meet resort to getting outsourced services to aid them in their marketing campaign and make more sales. Many firms that experience this problem must find solutions that fall under the constraints of their budget all the while cater to their needs and offer quality service. When in need of a sales and marketing solution that is both cost-effective and efficient, what you need to get is B2B telemarketing. As a direct marketing tool, it excels making more sales and getting closed deals. Many firms that have outsourced B2B telemarketing campaigns avail of services such as lead generation and appointment setting, services that can aid them in becoming more profitable.
B2B lead generation is a service that can be offered to you by your chosen outbound telemarketing call center. Through this, skilled and professional telemarketers make cold calls to different prospects and generate fresh B2B leads for you. Fresh, being leads of high-quality and with higher chances for making a sale, are the best you can get and what you want. Telemarketing firms usually offer lead generation as part of their service and one would do well to side with a well-known call center that provides top notch results. B2B lead generation will truly aid you in gaining more clients and prospects, and speeds up the process of locating and getting in touch with them.
When it comes to making a sale with your a B2B telemarketing campaign, appointment setting is the method of choice by many B2B firms. As opposed to the traditional form of hard-selling, this approach is able to appeal more to the interest of your prospects rather than promoting your product and presenting the costs through the phone. These people do not like to be bothered with such and would seek to end the conversation with a telemarketer once money is already involved in the deal. Appointment setting on the other hand, focuses on finding clients and prospects who are interested with your offered products and service. This is also a good approach to take in order to get a face-to-face meeting with them. And if the B2B leads used are fresh, the chances for your prospects agreeing to an appointment are even higher and so are the chances for making a sale. You can expect to close good deals with this approach.
Canada is one of the richest countries in the world and is mainly dominated by its service sector. B2B is an ideal choice to do and is one of the most lucrative and be successful with your firm. With that in mind, one would need to be able to get in contact with their clients and find more prospects for business. B2B telemarketing is an approach that can get you the results that you want to see, and those much needed sales. Although cost-effective, it remains efficient and is very much capable of brining in positive results with every call made. B2B lead generation will aid you in getting fresh leads that your telemarketers can make use of and with appointment setting, you’ll be getting sales and closing more deals. This marketing strategy has already been of benefit to many firms and it could do the same for you.
About the Author
Isabella Johnson works as a professional consultant. She helps businesses in Canada increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callbox.ca
Gartner’s Dennis Gaughan on b2b solutions in the financial value chain
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IBM Sterling B2B Integrator V5.2, Solution 000-218 Exam Test Simulator PDF $0.00 |
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IBM Sterling B2B Integrator V5.2, Solution Implementation 000-218 Exam Q&A+SIM $0.00 |
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B2B $2.95 This book is in New – Excellent condition |
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B2B Hotel & Plaza Cancun $111 B2B Hotel & Plaza Cancun |
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B2B Integration $106.19 This book is in Good Used condition |
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B2B and Beyond $38.47 This book is in Used condition |
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B2B Exchanges $1.89 This book is in New – Excellent condition |
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One To One B2b: Customer Development Strategies For The Business-To-Business World $7.39 One To One B2b: Customer Development Strategies For The Business-To-Business World |
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Winning with Customers: A Playbook for B2B $59.99 Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers. |
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Winning With Customers: A Playbook For B2b $41.79 Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers. |
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B2B Digital Marketing: Using the Web to Market Directly to Businesses $12.49 B2B Digital Marketing is a guide to digital marketing for B2B companies. It addresses how to use various digital marketing vehicles to market products and services to other companies.The book is divided into three sections:- Planning, introduces the various digital marketing vehicles and discusses which vehicles are most appropriate for various aspects of B2B marketing–customer acquisition, sales conversion, and customer retention.- Execution, discusses each digital marketing vehicle (email marketing, search engine marketing, social media marketing, et al) in depth.- Measurement and Refocus, discusses how to measure B2B digital marketing performance, advises how to refocus efforts based on results, and presents possible future developments in B2B digital marketing.The Internet has long been an important component in business-to-consumer (B2C) marketing, enabling companies to market their brands and products directly to consumers. Business-to-business (B2B) companies are also looking to digital vehicles to enhance their marketing efforts, including everything from email and blog marketing to social media and mobile marketing.Marketing to businesses is much different from marketing to consumers, and B2B digital marketing is equally different from B2C web marketing. While most of the vehicles are the same, the way they are used are unique to B2B marketing.As such, B2B marketers are increasingly seeking advice on how to use digital media to market their products and services to other businesses. While there are numerous seminars and conferences devoted to the topic of B2B digital marketing, there are few books that directly address the topic.Until now. |
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Dildo – B2B g-spot $56.99 Color: Clear; Material: Pyrex glass; Special Features: Premium; Length: 8″; Circumference: 3 3/4″; Weight: 0.5 lb; Insertable length: 4 3/4″; Diameter: 1 1/8″; Product Type: Dildo; Manufacturer: Pyrexions |
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B2B: Back to Basics $22.56 By Askell Masson (1953-). For snare drum solo. Advanced. Composed 2010. Duration 6 minutes. Published by Editions BIM |
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B2B Aluminum Steam Juicer $57.99 Back to Basics Aluminum Steam Juicer. This 6 pc set can be used to extract the natural juices from a variety of fruits using the power of steam, made of highly polished aluminum it features a 12 qt capacity and includes a lid, steamer, juice kettle, water pan, drain tube & clamp |
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B2B Cocoa-Latte $34.99 Back to Basics Cocoa-Latte features a 32 oz. container with measuring marks and dispensing valve, unique mixing paddle to mix and froth, perfect temperature feature, 2 pc construction for easy clean up, simple on/off and froth buttons. |
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B2B Cocoa-Grande $41.99 Back to Basics Cocoa-Grande… This is a family sized machine with a 60 oz. container, 2 pc. removable jar for easy cleaning, has perfect temperature feature, simple operation with high/heat & speed, low/heat & speed, froth/dispense & cancel. |
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B2B Steam Canner $39.99 Back to Basics Steam Canner. This high quality aluuminum canner uses less water than conventional canners thus reducing preheating time, holds 7 one-quart jars and include rack for easy lifting, features cool-touch handles. |
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B2B Milk Shake Maker $23.99 Back to Basics Milk Shake Maker. Enjoy an “old fashioned” milk shake, features a tilt head for easy cup removal, detachable spindle for easy cleaning, 24 oz aluminum dishwasher safe cup, lo & hi speeds, recipes included |
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B2B Grain Mill $50.99 Back to Basics Grain Mill features smooth milling with self-aligning ,cast stainless seele, cone-shaped grinding burrs for smooth even milling, grinds dry grains such as wheat, corn, oats and barley as well as peppercorns and spices, adjusts from fine to course grinde, makes 1/2 cup of flour per minute, clamp on design secures to a flat surface. |
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B2B Cherry Stoner $18.99 Back to Basics Cherry Stoner quickly remove pits from fresh cherrries with a push of the plunger, includes feed tray, catch hopper, and suction base, food safe plastic construction. |
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B2B Nutri-Steamer $115.99 Back to Basics Nutri-Steamer. This 6 pc cookware pot can be used as a steam juicer, cooker, colander, soup pot, or roaster, polished stainless steel with clad aluminum pan botton for even heat dispersion, includes lid, steamer/colander, juice kettle, water pan, stock pot, drain tube & clamp. |
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B2B Berry Screen for 220 $13.99 Back to Basics Berry Screen for 220…This is a stainless steel fine screen, suited for making jams, jellies, and pie filling. |
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B2B Pumpkin Screen for 220 $13.99 Back to Basics Pumpkin Screen for 220… This is a stainless steel course screen, suited for pupmpkin, squash, and potatoes. |
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B2B Salsa Screen for 220 $13.99 Back to Basics Salsa Screen for 220… This is a stainless steel extra course screen, suited for salsa and chunkier recipes. |
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B2B Water Bath Canner $53.99 Back to Basics Water Bath Canner. This canner features a chip resistant high temperature paint on the interior and exterior, the rust resistant canning rack holds seven one-quart canning jars, the handles are riveted for strength and durability, the lid is vented with an easy to clean rim. |
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B2B Electric Meat Grinder $61.99 Back to Basics Electric Meat Grinder… Features smooth milling with self-aligning ,cast stainless seele, cone-shaped grinding burrs for smooth even milling, grinds dry grains such as wheat, corn, oats and barley as well as peppercorns and spices, adjusts from fine to course grinde, makes 1/2 cup of flour per minute, clamp on design secures to a flat surface. |
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Business Marketing Management – B2b $257.02 No Synopsis Available |
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Business Marketing Management : B2b $281.54 No Synopsis Available |
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Winning with Customers : A Playbook for B2B $66.88 No Synopsis Available |
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B2B Application Integration $41.89 This book is in New – Excellent condition |
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B2B Brand Management, by Kotler $47.45 This book is in New – Excellent condition |
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The Case For B2B Branding $65.48 This book is in Used condition |
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Building B2B Applications With Xml $25.36 This book is in Used condition |
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Maximizing Lead Generation: The Complete Guide for B2B Marketers $19.99 The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services.World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You’ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking.Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity—and company profits.You’ll Learn How To:• Develop and refine rules that consistently lead to higher-quality leads• Gain deeper insights into your customers and their buying processes• Build sophisticated, accurate marketing databases• Identify the media most likely to work for you• Execute highly effective campaigns• Drive huge ROI improvements• Use BANT and other qualification criteria• Apply new “nurturing” techniques to convert “duds” into “diamonds”• Track results and quantify the business value of campaigns• Utilize best practices content marketing and marketing automation• Integrate continuous improvement into lead generation• Discover 10 trends that will transform the way you prospect |
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B2B Malecon Plaza Hotel & Convention Center $125.26 B2B Malecon Plaza Hotel & Convention Center > CUN > Ave Sayil MZ. 1, Lote 4C-7, SM 4A > Cancun > > 77500>Location. This Cancun property is situated near the beach, close to Market 28. Features. B2B Plaza Malecon Cancun & Convention Center has a health club and an indoor pool. Business amenities include a business center, complimentary wireless Internet access, meeting rooms for small groups, and business services. B2B Plaza Malecon Cancun & Convention Center has a bar/lounge, a poolside bar, and a swim up bar. Guests are served a complimentary breakfast each morning. Room service is available during limited hours. Event facilities consist of a ballroom, conference rooms, and banquet facilities. Guest parking is complimentary. This is a smoke free property (fines may apply for violations). Guestrooms. Amenities featured in guestrooms include air conditioning and clock radios. Business friendly amenities include complimentary wireless Internet access, desks, and direct dial phones. Bathrooms feature hair dryers, showers only, and complimentary toiletries. All guestrooms at B2B Plaza Malecon Cancun & Convention Center are non smoking. Notifications:Guests must be at least 18 years old to check in at this property. Rollaway beds are not available. There are no room charges for children 12 years old and younger who occupy the same room as their parents or guardians, using existing bedding. Onsite parking is free for guests only for the duration of their stay. Housekeeping is weekly. Additional housekeeping services are available on request (surcharge). Towel exchange is available at the front desk. Additional fees and deposits may be charged by the property at time of service, check in, or check out. > |
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B2B Peel Away Apple Peeler $14.99 Back to Basics Peel Away Apple Peeler… Peel, core, and slice apples or potaoes, features a cast iron body with baked enamel finish and wood handle, stainless steel fork and heavy chrome plated shaft, adjustable peeling blade provides the option to only peel or just core and slice, clamps on to table top or counter. |
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Adaptive Information: Improving Business Through Semantic Interoperability, Grid Computing, and Enterprise Integration $125.2 New – New Paradigm for considering application integration and B2B problemsHeightens the importance of conveying meaning between systemsAddresses movement in the EAI space toward more data handling capabilitiesOffers a solution for the multitude of managers disconnected with the latest technologiesLeverages the technical advances made in complex data integration over 15 yearsShifts the focus from technology solutions to information solutionsRelies heavily on the use of practical examples, tips, |
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Adaptive Information: Improving Business Through Semantic Interoperability, Grid Computing, and Enterprise Integration $124.48 New – New Paradigm for considering application integration and B2B problemsHeightens the importance of conveying meaning between systemsAddresses movement in the EAI space toward more data handling capabilitiesOffers a solution for the multitude of managers disconnected with the latest technologiesLeverages the technical advances made in complex data integration over 15 yearsShifts the focus from technology solutions to information solutionsRelies heavily on the use of practical examples, tips, |
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Adaptive Information: Improving Business Through Semantic Interoperability, Grid Computing, and Enterprise Integration $191.97 New – New Paradigm for considering application integration and B2B problemsHeightens the importance of conveying meaning between systemsAddresses movement in the EAI space toward more data handling capabilitiesOffers a solution for the multitude of managers disconnected with the latest technologiesLeverages the technical advances made in complex data integration over 15 yearsShifts the focus from technology solutions to information solutionsRelies heavily on the use of practical examples, tips, |
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Adaptive Information: Improving Business Through Semantic Interoperability, Grid Computing, and Enterprise Integration $60.95 New – * New Paradigm for considering application integration and B2B problems * Heightens the importance of conveying meaning between systems * Addresses movement in the EAI space toward more data handling capabilities * Offers a solution for the multitude of managers disconnected with the latest technologies * Leverages the technical advances made in complex data integration over 15 years * Shifts the focus from technology solutions to information solutions * Relies heavily on the use of practi |
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Adaptive Information: Improving Business Through Semantic Interoperability, Grid Computing, and Enterprise Integration $128 New Paradigm for considering application integration and B2B problemsHeightens the importance of conveying meaning between systemsAddresses movement in the EAI space toward more data handling capabilitiesOffers a solution for the multitude of managers disconnected with the latest technologiesLeverages the technical advances made in complex data integration over 15 yearsShifts the focus from technology solutions to information solutionsRelies heavily on the use of practical examples, tips, definitions, and soapbox excerpts throughout the main body of text |
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Adaptive Information: Improving Business Through Semantic Interoperability, Grid Computing, and Enterprise Integration $125.08 New – New Paradigm for considering application integration and B2B problemsHeightens the importance of conveying meaning between systemsAddresses movement in the EAI space toward more data handling capabilitiesOffers a solution for the multitude of managers disconnected with the latest technologiesLeverages the technical advances made in complex data integration over 15 yearsShifts the focus from technology solutions to information solutionsRelies heavily on the use of practical examples, tips, |
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Adaptive Information: Improving Business Through Semantic Interoperability, Grid Computing, and Enterprise Integration $124.48 New – New Paradigm for considering application integration and B2B problemsHeightens the importance of conveying meaning between systemsAddresses movement in the EAI space toward more data handling capabilitiesOffers a solution for the multitude of managers disconnected with the latest technologiesLeverages the technical advances made in complex data integration over 15 yearsShifts the focus from technology solutions to information solutionsRelies heavily on the use of practical examples, tips, |
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Adaptive Information: Improving Business Through Semantic Interoperability, Grid Computing, and Enterprise Integration $191.27 New – New Paradigm for considering application integration and B2B problemsHeightens the importance of conveying meaning between systemsAddresses movement in the EAI space toward more data handling capabilitiesOffers a solution for the multitude of managers disconnected with the latest technologiesLeverages the technical advances made in complex data integration over 15 yearsShifts the focus from technology solutions to information solutionsRelies heavily on the use of practical examples, tips, |
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Adaptive Information: Improving Business Through Semantic Interoperability, Grid Computing, and Enterprise Integration $191.17 New – New Paradigm for considering application integration and B2B problemsHeightens the importance of conveying meaning between systemsAddresses movement in the EAI space toward more data handling capabilitiesOffers a solution for the multitude of managers disconnected with the latest technologiesLeverages the technical advances made in complex data integration over 15 yearsShifts the focus from technology solutions to information solutionsRelies heavily on the use of practical examples, tips, |
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Adaptive Information: Improving Business Through Semantic Interoperability, Grid Computing, and Enterprise Integration $191.97 New – New Paradigm for considering application integration and B2B problemsHeightens the importance of conveying meaning between systemsAddresses movement in the EAI space toward more data handling capabilitiesOffers a solution for the multitude of managers disconnected with the latest technologiesLeverages the technical advances made in complex data integration over 15 yearsShifts the focus from technology solutions to information solutionsRelies heavily on the use of practical examples, tips, |
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Adaptive Information: Improving Business Through Semantic Interoperability, Grid Computing, and Enterprise Integration $89.41 New – * New Paradigm for considering application integration and B2B problems * Heightens the importance of conveying meaning between systems * Addresses movement in the EAI space toward more data handling capabilities * Offers a solution for the multitude of managers disconnected with the latest technologies * Leverages the technical advances made in complex data integration over 15 years * Shifts the focus from technology solutions to information solutions * Relies heavily on the use of practi |
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Alinean $52.8 Used – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Alinean, Inc., a privately held company focusing on developing economic justification tools for business-to-business vendors, was founded in September 2001 in Orlando, Florida by ex-Gartner managing vice president. Tom Pisello. Alinean, Inc. develops software and solutions to streamline the B2B selling process. The company offers solutions to analyze and justify |
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Alinean $30.15 New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Alinean, Inc., a privately held company focusing on developing economic justification tools for business-to-business vendors, was founded in September 2001 in Orlando, Florida by ex-Gartner managing vice president. Tom Pisello. Alinean, Inc. develops software and solutions to streamline the B2B selling process. The company offers solutions to analyze and justify I |
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Alinean $30.15 Used – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Alinean, Inc., a privately held company focusing on developing economic justification tools for business-to-business vendors, was founded in September 2001 in Orlando, Florida by ex-Gartner managing vice president. Tom Pisello. Alinean, Inc. develops software and solutions to streamline the B2B selling process. The company offers solutions to analyze and justify |
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Alinean $52.8 New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Alinean, Inc., a privately held company focusing on developing economic justification tools for business-to-business vendors, was founded in September 2001 in Orlando, Florida by ex-Gartner managing vice president. Tom Pisello. Alinean, Inc. develops software and solutions to streamline the B2B selling process. The company offers solutions to analyze and justify I |
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Application Integration: EAI B2B BPM and SOA $105 Application integration assembles methods and tools for organizing exchanges between applications, and intra and inter-enterprise business processes. A strategic tool for enterprises, it introduces genuine reactivity into information systems facing business changes, and as a result, provides a significant edge in optimizing costs.This book analyzes various aspects of application integration, providing a guide to the alphabet soup behind EAI, A2A, B2B, BAM, BPM, ESB and SOA. It addresses the problems of choosing between the application integration solutions and deploying them successfully. It supplies guidelines for avoiding common errors, exploring the differences between received wisdom and the facts on the ground. The overview of IT urbanization will help introduce English-speaking audiences to a powerful approach to information system flexibility developed in France. A key chapter approaches the analysis and interoperation of service levels in integration projects, while the discussion on deployment methodologies and ROI calculation anchors the theory in the real world.Application Integration: EAI, B2B, BPM and SOA relies on concrete examples and genuine experience to demonstrate what works – and what doesn’t – in this challenging, topical and important IT domain. |
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Axway $43.13 New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Axway is a global software company that provides multi-enterprise solutions and business-to-business integration applications for the financial services, healthcare, automotive, retail/CPG, logistics/transportation, and government industries. Axway’s solutions feature a flexible integration and B2B framework, analytics, services and customized applications, and ma |
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Axway $58.8 New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Axway is a global software company that provides multi-enterprise solutions and business-to-business integration applications for the financial services, healthcare, automotive, retail/CPG, logistics/transportation, and government industries. Axway’s solutions feature a flexible integration and B2B framework, analytics, services and customized applications, and ma |
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B2B Marketing in Mineral Industry $70.82 New – The B2B marketplace is going through a major transformation. Both existing and new players are experimenting with new marketing solutions as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. Customer satisfaction is the key to every organization’s success. One ultimately wants customers to be happy with products and services it provid |
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B2B Marketing in Mineral Industry $48.67 New – The B2B marketplace is going through a major transformation. Both existing and new players are experimenting with new marketing solutions as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. Customer satisfaction is the key to every organization’s success. One ultimately wants customers to be happy with products and services it provid |
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B2B Marketing in Mineral Industry $70.82 Used – The B2B marketplace is going through a major transformation. Both existing and new players are experimenting with new marketing solutions as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. Customer satisfaction is the key to every organization’s success. One ultimately wants customers to be happy with products and services it provi |
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B2B Marketing in Mineral Industry $48.67 Used – The B2B marketplace is going through a major transformation. Both existing and new players are experimenting with new marketing solutions as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. Customer satisfaction is the key to every organization’s success. One ultimately wants customers to be happy with products and services it provi |
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Building B2B Applications with XML: A Resource Guide $1.13 Used – A guided tour of the resources and technologies you need to create simple B2B exchange systems–Building B2B Applications with XML–To take advantage of new opportunities in the trillion-dollar B2B marketplace, you need to find out why XML is fast becoming the backbone of ecommerce and B2B enterprise solutions. This book cuts through the hype surrounding the recent surge in B2B development and arms you with the freely available technologies you need?such as XML, HTTP, and MIME?to create e |
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Building B2B Applications with XML: A Resource Guide $0.99 Used – A guided tour of the resources and technologies you need to create simple B2B exchange systems–Building B2B Applications with XML–To take advantage of new opportunities in the trillion-dollar B2B marketplace, you need to find out why XML is fast becoming the backbone of ecommerce and B2B enterprise solutions. This book cuts through the hype surrounding the recent surge in B2B development and arms you with the freely available technologies you need?such as XML, HTTP, and MIME?to create e |
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Business to Business Marketing: Relationships, Networks, and Strategies $64.95 Business to Business Marketing provides a comprehensive introduction to the main theoretical and managerial issues in B2B marketing, increasing students’ awareness of its significance in both local and global modern economies.Organized into four parts, this innovative text shows how B2B marketing entails managing the complex network of buying and selling relationships between organizations. It includes detailed discussions of the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines such issues as e-commerce in B2B markets, key account management, and supply-chain ethics. The author carefully interweaves theoretical material with a series of long and short case examples.FEATURES:** Incorporates a wide range of pedagogical aids including:* “Mini-cases” from a variety of international contexts* “Voices” text boxes featuring insights from practitioners, who discuss the challenges they face* “Number-crunching” boxes that highlight how an organization’s sales, profits, and number of workers depend on successful B2B marketing* “Food for Thought” boxes encouraging students to think about the recommendations in the text* Longer case studies that illustrate specific marketing issues* Integrates cases and examples from companies operating in various markets around the world* Addresses hot B2B-related topics including fair trade, retailer power, overseas sourcing, and green marketing* Relates B2B marketing to business-to-consumer marketing* Shows how to optimize the benefit from business networks and manage potential risks from these relationships* A Companion Website contains numerous resources for students and instructors (click link at upper right) |
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Business-to-Business Marketing Management: Strategies, Cases and Solutions $156.12 New – This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are ne |
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Business-to-Business Marketing Management: Strategies, Cases and Solutions $101.75 Used – This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are n |
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Business-to-Business Marketing Management: Strategies, Cases and Solutions $156.12 Used – This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are n |
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Business-to-Business Marketing Management: Strategies, Cases and Solutions $101.75 New – This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are ne |
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Customer Experience $7.69 From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers your company an opportunity to maximize the customer experience and establish a bond that will never be broken–another opportunity for customer experience management (CEM). In his acclaimed bestseller Experiential Marketing, renowned consultant and marketing thinker Bernd Schmitt explained why companies that focus on the customer experience are among the most successful and profitable organizations in the world. In Customer Experience Management, he shows you how to put CEM to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands.This revolutionary marketing guide introduces the five-step CEM process that you can use to connect with your customers at every touch-point. It provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector. These cases demonstrate how CEM offers powerful solutions for virtually any type of business challenge and enables managers to:Gain original insight into the customer’s worldDevelop an experiential strategy platformCreate a unique and vivid brand experienceProvide dynamic interactions at the customer interfaceInnovate continuously to improve customers’ livesThis provocative treatise provides new insight into perennial marketing and management issues such as segmentation and targeting, positioning, branding, service, and innovation. It also offers a clear and convincing critique of other customer-based paradigms, including traditional marketing, customer satisfaction, and customer relationship management (CRM). It explains why each of them fails to provide genuine focus on the customer and why |
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers $42.5 From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers your company an opportunity to maximize the customer experience and establish a bond that will never be broken–another opportunity for customer experience management (CEM). In his acclaimed bestseller Experiential Marketing, renowned consultant and marketing thinker Bernd Schmitt explained why companies that focus on the customer experience are among the most successful and profitable organizations in the world. In Customer Experience Management, he shows you how to put CEM to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands.This revolutionary marketing guide introduces the five-step CEM process that you can use to connect with your customers at every touch-point. It provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector. These cases demonstrate how CEM offers powerful solutions for virtually any type of business challenge and enables managers to:Gain original insight into the customer’s worldDevelop an experiential strategy platformCreate a unique and vivid brand experienceProvide dynamic interactions at the customer interfaceInnovate continuously to improve customers’ livesThis provocative treatise provides new insight into perennial marketing and management issues such as segmentation and targeting, positioning, branding, service, and innovation. It also offers a clear and convincing critique of other customer-based paradigms, including traditional marketing, customer satisfaction, and customer relationship management (CRM). It explains why each of them fails to provide genuine focus on the customer |
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E-Business and Distributed Systems Handbook: Platforms Module $10.93 New – This module explains the growing number of Application Servers and their variants (Mobile Application Servers, Commerce Servers, B2B Servers, Multimedia and Collaboration Servers). This is one module of an extensive handbook that systematically discusses how to translate e-business strategies to working solutions by using the latest distributed computing technologies. The focus of this module of the handbook is on application servers that package several middleware and infrastructure servi |
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E-Business and Distributed Systems Handbook: Platforms Module $21.6 New – This module explains the growing number of Application Servers and their variants (Mobile Application Servers, Commerce Servers, B2B Servers, Multimedia and Collaboration Servers). This is one module of an extensive handbook that systematically discusses how to translate e-business strategies to working solutions by using the latest distributed computing technologies. The focus of this module of the handbook is on application servers that package several middleware and infrastructure servi |
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Ebxml Simplified: A Guide to the New Standard for Global E-Commerce $50 Discover how to implement ebXML solutions with this concise introduction to the essentials ebXML is the new standard for business-to-business (B2B) data exchange and the cornerstone of the next generation of B2B applications. This emerging e-commerce standard leverages the flexibility of XML to build an e-commerce infrastructure. Written specifically for technology, business, and sales professionals, this book offers a thorough introduction to ebXML, explaining how you can apply it to meet your business needs. Chiu explores the technical building blocks of ebXML, including EDI, XML, and Web services. He then presents an inside look at the architecture and core components of ebXML, including its design conventions and major specifications. Finally, he shows you how to apply all of this information in order to meet real-world project requirements and manage stakeholder expectations. With its complete introduction to ebXML, this book covers everything you ll need to make strategic decisions concerning implementation. It will help you: Explore how to use ebXML and Web services Assemble and use the core components of ebXML Send messages between trading partners using ebXML messaging Utilize the ebXML registry for browsing and querying Create a handshake between partners using the ebXML collaboration protocol The companion Web site contains: References to ebXML specifications Sample code Links to demos Discussion groups |
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Ebxml: Concepts and Application $3.91 New – * Shows readers how to make informed decisions about purchasing third party ebXML solutions or implementing their own software. * Provides an in-depth understanding of the value and use of ebXML. * Includes valuable information on how ebXML fits in with the overall B2B domain and related initiatives. * Offers pointers and insight into the technologies and toolkits required to implement ebXML systems. * Presents implementation examples based on real-world implementations of ebXML systems fo |
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Ebxml: Concepts and Application $4.97 New – * Shows readers how to make informed decisions about purchasing third party ebXML solutions or implementing their own software. * Provides an in-depth understanding of the value and use of ebXML. * Includes valuable information on how ebXML fits in with the overall B2B domain and related initiatives. * Offers pointers and insight into the technologies and toolkits required to implement ebXML systems. * Presents implementation examples based on real-world implementations of ebXML systems fo |
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IBM Websphere and Lotus: Implementing Collaborative Solutions $0.99 Used – Lotus Notes and Domino are the premier offerings in the field of collaborationwhile WebSphere is IBM’s premier entry in the area of tools for buildingwebsites. For companies that have a Web application that requires thestrengths of Domino (e.g. Teamrooms, Knowledge Bases, Corporate Portals,Help Desks, Sales Force Automation, Web Meetings – that include “chat”,Project Tracking, Intranets, built in messaging, etc.) and the strengths ofWebSphere (e-commerce, Brokerages, B2B Exchanges, Supply |
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IBM Websphere and Lotus: Implementing Collaborative Solutions $4.09 Used – Lotus Notes and Domino are the premier offerings in the field of collaborationwhile WebSphere is IBM’s premier entry in the area of tools for buildingwebsites. For companies that have a Web application that requires thestrengths of Domino (e.g. Teamrooms, Knowledge Bases, Corporate Portals,Help Desks, Sales Force Automation, Web Meetings – that include “chat”,Project Tracking, Intranets, built in messaging, etc.) and the strengths ofWebSphere (e-commerce, Brokerages, B2B Exchanges, Supply |
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Intelligent Information Integration in B2B Electronic Commerce $159 Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. In terms of the involved market volume, the B2B area will hereby be the most interesting area. Also, it will be the place, where the new technology will lead to drastic changes in established customer relationships and business models. In an era where open and flexible electronic commerce provides new types of services to its users, simple 1-1 connections will be replaced by n-m relationships between customers and vendors. This new flexibility in electronic trading will generate serious challenges. The main problem stems from the heterogeneity of information descriptions used by vendors and customers, creating problems in both manual trading and in direct 1-1 electronic trading. In the case of B2B market places, it becomes too serious to be neglected. Product descriptions, catalog formats and business documents are often unstructured and non-standardized. Intelligent solutions that mechanize the structuring, standardizing, aligning, and personalizing process are a key requisite for successfully overcoming the current bottlenecks of B2B electronic commerce while enabling its further growth. Intelligent Information Integration in B2B Electronic Commerce discusses the main problems of information integration in this area and sketches several technological solution paths. Intelligent Information Integration in B2B Electronic Commerce is designed to meet the needs of a professional audience composed of researchers and practitioners in industry and graduate level students in Computer Science. |
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Intelligent Information Integration in B2B Electronic Commerce $159 Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. In terms of the involved market volume, the B2B area will hereby be the most interesting area. Also, it will be the place, where the new technology will lead to drastic changes in established customer relationships and business models. In an era where open and flexible electronic commerce provides new types of services to its users, simple 1-1 connections will be replaced by n-m relationships between customers and vendors. This new flexibility in electronic trading will generate serious challenges. The main problem stems from the heterogeneity of information descriptions used by vendors and customers, creating problems in both manual trading and in direct 1-1 electronic trading. In the case of B2B market places, it becomes too serious to be neglected. Product descriptions, catalog formats and business documents are often unstructured and non-standardized. Intelligent solutions that mechanize the structuring, standardizing, aligning, and personalizing process are a key requisite for successfully overcoming the current bottlenecks of B2B electronic commerce while enabling its further growth. Intelligent Information Integration in B2B Electronic Commerce discusses the main problems of information integration in this area and sketches several technological solution paths. Intelligent Information Integration in B2B Electronic Commerce is designed to meet the needs of a professional audience composed of researchers and practitioners in industry and graduate level students in Computer Science. |
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International Marketing Plan for Sanono Egg Group in Pakistan $44.83 Used – This marketing plan thesis document is about discussing the marketing strategies, issues and all possible solutions for a company which wants to launch its products in new market. This company selected is Sanovo egg group which want to launch its egg products in Pakistani B2B market. SANOVO EGG GROUP is the largest and most international supplier of egg products in the world. This study provides a workable marketing action plan for its Egg Albumen Powder and Liquid whole egg products. The |
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International Marketing Plan for Sanono Egg Group in Pakistan $44.83 New – This marketing plan thesis document is about discussing the marketing strategies, issues and all possible solutions for a company which wants to launch its products in new market. This company selected is Sanovo egg group which want to launch its egg products in Pakistani B2B market. SANOVO EGG GROUP is the largest and most international supplier of egg products in the world. This study provides a workable marketing action plan for its Egg Albumen Powder and Liquid whole egg products. Thes |
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International Marketing Plan for Sanono Egg Group in Pakistan $68.95 Used – This marketing plan thesis document is about discussing the marketing strategies, issues and all possible solutions for a company which wants to launch its products in new market. This company selected is Sanovo egg group which want to launch its egg products in Pakistani B2B market. SANOVO EGG GROUP is the largest and most international supplier of egg products in the world. This study provides a workable marketing action plan for its Egg Albumen Powder and Liquid whole egg products. The |
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International Marketing Plan for Sanono Egg Group in Pakistan $68.95 New – This marketing plan thesis document is about discussing the marketing strategies, issues and all possible solutions for a company which wants to launch its products in new market. This company selected is Sanovo egg group which want to launch its egg products in Pakistani B2B market. SANOVO EGG GROUP is the largest and most international supplier of egg products in the world. This study provides a workable marketing action plan for its Egg Albumen Powder and Liquid whole egg products. Thes |
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Internet Influence in It B2B Markets $45.9 Used – About the Book: The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purch |
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Internet Influence in It B2B Markets $45.9 New – About the Book: The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purcha |
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Internet Influence in It B2B Markets $70.97 Used – About the Book: The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purch |
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Internet Influence in It B2B Markets $70.97 New – About the Book: The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purcha |
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J2EE Platform Web Services $43.99 Build robust, scalable, end-to-end business solutions with J2EET Web Services. This is the definitive practitioner’s guide to building enterprise-class J2EE Web Services that integrate with any B2B application and interoperate with any legacy system. Sun senior architect Ray Lai introduces 25 vendor-independent architectural patterns and best practices for designing Web Services that deliver outstanding performance, scalability, and reliability. |
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Lead Generation for the Complex Sale $24.95 Presents a strategic, multi-modal approach to generating highly profitable leads Lead Generation for the Complex Sale arms you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today’s B2B environment. You’ll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the number of leads; build strong lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more. |
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI $24.95 Presents a strategic, multi-modal approach to generating highly profitable leads Lead Generation for the Complex Sale arms sales you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today’s B2B environment. You’ll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the number of leads; build strong lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more. |
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your Roi $9.78 New – Presents a strategic, multi-modal approach to generating highly profitable leads “Lead Generation for the Complex Sale” arms you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today’s B2B environment. You’ll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the nu |
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your Roi $8.74 New – Presents a strategic, multi-modal approach to generating highly profitable leads “Lead Generation for the Complex Sale” arms you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today’s B2B environment. You’ll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the nu |
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your Roi $2.9 Used – Presents a strategic, multi-modal approach to generating highly profitable leads “Lead Generation for the Complex Sale” arms you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today’s B2B environment. You’ll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the n |
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your Roi $1.84 Used – Presents a strategic, multi-modal approach to generating highly profitable leads “Lead Generation for the Complex Sale” arms you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today’s B2B environment. You’ll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the n |
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Love in the Time of Cholesterol $22.95 The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today’s B2B environment. In this bestseller, you’ll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources. |
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Microsoft Commerce Server 2000 Configuration and Administration $14.1 New – Microsoft Commerce Server 2000 lets businesses create sophisticated, customized B2B or B2C e-commerce solutions in record time. This book, prepared by staff at NIIT, a leading technology training company, shows network administrators and developers how to put Commerce Server to work, from configuring business analytics to Web site testing and BizTalk Server integration. Two CD-ROMs offer a Commerce Server trial plus sample code, lab exercises, and more. |
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Microsoft Commerce Server 2000 Configuration and Administration $0.99 Used – Microsoft Commerce Server 2000 lets businesses create sophisticated, customized B2B or B2C e-commerce solutions in record time. This book, prepared by staff at NIIT, a leading technology training company, shows network administrators and developers how to put Commerce Server to work, from configuring business analytics to Web site testing and BizTalk Server integration. Two CD-ROMs offer a Commerce Server trial plus sample code, lab exercises, and more. |
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Microsoft Commerce Server 2000 Configuration and Administration $5 Used – Microsoft Commerce Server 2000 lets businesses create sophisticated, customized B2B or B2C e-commerce solutions in record time. This book, prepared by staff at NIIT, a leading technology training company, shows network administrators and developers how to put Commerce Server to work, from configuring business analytics to Web site testing and BizTalk Server integration. Two CD-ROMs offer a Commerce Server trial plus sample code, lab exercises, and more. |
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Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale $19.99 A snapshot of today’s B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today’s complex B2B environment. The Prime Solution leads B2B sellers through major components of the value promise system, such as the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions, that fully deliver on their promise to customers. The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they’ve helped customers understand and achieve the full value of the products and services they’ve purchased. The power of this model rests in closing the “”value gap”", or that frustrating division often created by sellers who have either been unable or unwilling to fulfill the promises they’ve made about their products, and by customers who are unwilling or unable to comprehend the total value received. Author Jeff Thull describes a disciplined, “”all-hands”" approach that involves all the teams in an organization connected to the customer: R&D, marketing, sales, and service. This practical, whole solutions approach has been used with astonishing success by small to midsized companies as well as major corporations worldwide. Whether in technology, manufacturing, professional services, health care, or finance, this is a guide for professionals involved in creating, marketing, and delivering complex B2B products and services. Senior management, sales and marketing managers, technical specialists, product managers, customer service and account managers will find new ideas and tactical solutions |
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Rules and Rule Markup Languages for the Semantic Web: First International Conference, RuleML 2005, Galway, Ireland, November 10-12, 2005, Proceedings $69.95 This book constitutes the refereed proceedings of the First International Conference on Rules and Rule Markup Languages for the Semantic Web, RuleML 2005, held in Galway, Ireland in November 2005 co-located with the 4th International Semantic Web Conference, ISWC 2005. The 18 revised full papers presented together with 2 invited talks were carefully reviewed and selected from around 30 submitted papers. The papers present information about requirements, applications, technology solutions, and the latest research on rule languages and standards, with the ultimate goal of advancing a standard framework for Semantic Web rules – critical to the early adoption and applications of knowledge-based techniques in e-business, especially enterprise integration and B2B e-commerce. This includes knowledge representation (KR) theory and algorithms; markup languages based on such KR; engines, translators, and other tools; relationships to standardization efforts; and, not least, applications. |
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Rules and Rule Markup Languages for the Semantic Web: First International Conference, Ruleml 2005, Galway, Ireland, November 10-12, 2005, Proceedings $58.55 This book constitutes the refereed proceedings of the First International Conference on Rules and Rule Markup Languages for the Semantic Web, RuleML 2005, held in Galway, Ireland in November 2005 co-located with the 4th International Semantic Web Conference, ISWC 2005. The 18 revised full papers presented together with 2 invited talks were carefully reviewed and selected from around 30 submitted papers. The papers present information about requirements, applications, technology solutions, and the latest research on rule languages and standards, with the ultimate goal of advancing a standard framework for Semantic Web rules – critical to the early adoption and applications of knowledge-based techniques in e-business, especially enterprise integration and B2B e-commerce. This includes knowledge representation (KR) theory and algorithms; markup languages based on such KR; engines, translators, and other tools; relationships to standardization efforts; and, not least, applications. |
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Sales Eats First: How Customer-Motivated Sales Organizations Out-Think, Out-Offer, and Out-Perform the Competition $53.95 New – Sales Eats First examines how B2B sales organizations in today’s most admired corporations develop and deploy major intellectual capital. They courageously inject their intellectual capital into the value propositions that benefit both customers and their own companies. Capon and Tubridy show that today’s most successful companies are customer-motivated organizations where sales has the recognized responsibility for identifying customer needs and crafting and delivering solutions to meet t |
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Sales Eats First: How Customer-Motivated Sales Organizations Out-Think, Out-Offer, and Out-Perform the Competition $15.2 Used – Sales Eats First examines how B2B sales organizations in today’s most admired corporations develop and deploy major intellectual capital. They courageously inject their intellectual capital into the value propositions that benefit both customers and their own companies. Capon and Tubridy show that today’s most successful companies are customer-motivated organizations where sales has the recognized responsibility for identifying customer needs and crafting and delivering solutions to meet |
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Sales Eats First: How Customer-Motivated Sales Organizations Out-Think, Out-Offer, and Out-Perform the Competition $38.12 New – Sales Eats First examines how B2B sales organizations in today’s most admired corporations develop and deploy major intellectual capital. They courageously inject their intellectual capital into the value propositions that benefit both customers and their own companies. Capon and Tubridy show that today’s most successful companies are customer-motivated organizations where sales has the recognized responsibility for identifying customer needs and crafting and delivering solutions to meet t |
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Sales Eats First: How Customer-Motivated Sales Organizations Out-Think, Out-Offer, and Out-Perform the Competition $53.95 Used – Sales Eats First examines how B2B sales organizations in today’s most admired corporations develop and deploy major intellectual capital. They courageously inject their intellectual capital into the value propositions that benefit both customers and their own companies. Capon and Tubridy show that today’s most successful companies are customer-motivated organizations where sales has the recognized responsibility for identifying customer needs and crafting and delivering solutions to meet |
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Sales Eats First: How Customer-Motivated Sales Organizations Out-Think, Out-Offer, and Out-Perform the Competition $38.12 Used – Sales Eats First examines how B2B sales organizations in today’s most admired corporations develop and deploy major intellectual capital. They courageously inject their intellectual capital into the value propositions that benefit both customers and their own companies. Capon and Tubridy show that today’s most successful companies are customer-motivated organizations where sales has the recognized responsibility for identifying customer needs and crafting and delivering solutions to meet |
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Sales Eats First: How Customer-Motivated Sales Organizations Out-Think, Out-Offer, and Out-Perform the Competition $16.96 Used – Sales Eats First examines how B2B sales organizations in today’s most admired corporations develop and deploy major intellectual capital. They courageously inject their intellectual capital into the value propositions that benefit both customers and their own companies. Capon and Tubridy show that today’s most successful companies are customer-motivated organizations where sales has the recognized responsibility for identifying customer needs and crafting and delivering solutions to meet |
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Scenario-Based Usability Engineering $81.95 This book is ideally suited for a problem-based curriculum in which students simultaneously learn good development processes while completing a term project. The book gives excellent guidance, and the case study approach is an excellent organizer and motivator. At last, the proper problem-based textbook.– Don Norman, Nielsen Norman GroupOne of the nice things about this book is that it identifies where tradeoffs exist in developing user interfaces. Too many books provide guidelines as if they were absolute; unfortunately, this is not the case. Tradeoffs must be constantly made, and understanding how one usability objective can impact another is critical to good design.– Jon Meads, Usability ArchitectsYou don’t need to be convinced. You know that usability is key to the success of any interactive system-from commercial software to B2B Web sites to handheld devices. But you need skills to make usability part of your product development equation. How will you assess your users’ needs and preferences? How will you design effective solutions that are grounded in users’ current practices? How will you evaluate and refine these designs to ensure a quality product?Usability Engineering: Scenario-Based Development of Human-Computer Interaction is a radical departure from traditional books that emphasize theory and address experts. This book focuses on the realities of product development, showing how user interaction scenarios can make usability practices an integral part of interactive system development. As you’ll learn, usability engineering is not the application of inflexible rules; it’s a process of analysis, prototyping, and problem solving in which you evaluate tradeoffs, make reasoned decisions, and maximize the overall value of your product.FeaturesWritten by prominent HCI educators who understand how to teach usability practices to students and professional |
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Scenario-Based Usability Engineering $81.95 This book is ideally suited for a problem-based curriculum in which students simultaneously learn good development processes while completing a term project. The book gives excellent guidance, and the case study approach is an excellent organizer and motivator. At last, the proper problem-based textbook.– Don Norman, Nielsen Norman GroupOne of the nice things about this book is that it identifies where tradeoffs exist in developing user interfaces. Too many books provide guidelines as if they were absolute; unfortunately, this is not the case. Tradeoffs must be constantly made, and understanding how one usability objective can impact another is critical to good design.– Jon Meads, Usability ArchitectsYou don’t need to be convinced. You know that usability is key to the success of any interactive system-from commercial software to B2B Web sites to handheld devices. But you need skills to make usability part of your product development equation. How will you assess your users’ needs and preferences? How will you design effective solutions that are grounded in users’ current practices? How will you evaluate and refine these designs to ensure a quality product?Usability Engineering: Scenario-Based Development of Human-Computer Interaction is a radical departure from traditional books that emphasize theory and address experts. This book focuses on the realities of product development, showing how user interaction scenarios can make usability practices an integral part of interactive system development. As you’ll learn, usability engineering is not the application of inflexible rules; it’s a process of analysis, prototyping, and problem solving in which you evaluate tradeoffs, make reasoned decisions, and maximize the overall value of your product.FeaturesWritten by prominent HCI educators who understand how to teach usability practices to students and professional |
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Soa Approach To Integration $37.8 This book for architects and senior developers responsible for setting up Service-Oriented Architecture (SOA) for intra-enterprise application integration (EAI) and inter-enterprise (B2B) integration focuses on process-centric SOA to integrate existing (legacy) applications and modern solutions, using new technologies: web services, XML, Enterprise Services Busses (ESBs), and Business Process Execution Language (BPEL). Application integration within and between businesses to make up-to-date information accessible almost anywhere is a difficult task that is growing in importance. This book shows how to best integrate applications developed in different architectures and programming languages on different platforms with modern e-business solutions, develop web services, and process and manage XML documents from the JEE and .NET platforms. It demonstrates how to use ESBs for service integration and BPEL executable business processes for service composition into business processes. |
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Soa Approach to Integration $17.75 Used – This book for architects and senior developers responsible for setting up Service-Oriented Architecture (SOA) for intra-enterprise application integration (EAI) and inter-enterprise (B2B) integration focuses on process-centric SOA to integrate existing (legacy) applications and modern solutions, using new technologies: web services, XML, Enterprise Services Busses (ESBs), and Business Process Execution Language (BPEL). Application integration within and between businesses to make up-to-da |
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Soa Approach to Integration $29 New – This book for architects and senior developers responsible for setting up Service-Oriented Architecture (SOA) for intra-enterprise application integration (EAI) and inter-enterprise (B2B) integration focuses on process-centric SOA to integrate existing (legacy) applications and modern solutions, using new technologies: web services, XML, Enterprise Services Busses (ESBs), and Business Process Execution Language (BPEL). Application integration within and between businesses to make up-to-dat |
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Soa Approach to Integration $18.06 New – This book for architects and senior developers responsible for setting up Service-Oriented Architecture (SOA) for intra-enterprise application integration (EAI) and inter-enterprise (B2B) integration focuses on process-centric SOA to integrate existing (legacy) applications and modern solutions, using new technologies: web services, XML, Enterprise Services Busses (ESBs), and Business Process Execution Language (BPEL). Application integration within and between businesses to make up-to-dat |
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Soa Approach to Integration $17.79 Used – This book for architects and senior developers responsible for setting up Service-Oriented Architecture (SOA) for intra-enterprise application integration (EAI) and inter-enterprise (B2B) integration focuses on process-centric SOA to integrate existing (legacy) applications and modern solutions, using new technologies: web services, XML, Enterprise Services Busses (ESBs), and Business Process Execution Language (BPEL). Application integration within and between businesses to make up-to-da |
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Soa Approach to Integration $21.14 Used – This book for architects and senior developers responsible for setting up Service-Oriented Architecture (SOA) for intra-enterprise application integration (EAI) and inter-enterprise (B2B) integration focuses on process-centric SOA to integrate existing (legacy) applications and modern solutions, using new technologies: web services, XML, Enterprise Services Busses (ESBs), and Business Process Execution Language (BPEL). Application integration within and between businesses to make up-to-da |
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Soa Approach to Integration $21.44 Used – This book for architects and senior developers responsible for setting up Service-Oriented Architecture (SOA) for intra-enterprise application integration (EAI) and inter-enterprise (B2B) integration focuses on process-centric SOA to integrate existing (legacy) applications and modern solutions, using new technologies: web services, XML, Enterprise Services Busses (ESBs), and Business Process Execution Language (BPEL). Application integration within and between businesses to make up-to-da |
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Social Media: New Challenges for It Corporate Marketing $44.16 Used – The author explores the increasingly important role that social media -and particularly social networks- are playing both in conversations with private purposes and Business-to-Consumer (B2C) communications. It also highlights their limited adoption rates for Business-to-Business (B2B) marketing initiatives. The final conclusions are referred to those companies which design, produce or distribute software solutions that sometimes have been nominated by users as ‘Lovemarks’. This book draw |
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Social Media: New Challenges for It Corporate Marketing $75.6 Used – The author explores the increasingly important role that social media -and particularly social networks- are playing both in conversations with private purposes and Business-to-Consumer (B2C) communications. It also highlights their limited adoption rates for Business-to-Business (B2B) marketing initiatives. The final conclusions are referred to those companies which design, produce or distribute software solutions that sometimes have been nominated by users as ‘Lovemarks’. This book draw |
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Social Media: New Challenges for It Corporate Marketing $75.6 New – The author explores the increasingly important role that social media -and particularly social networks- are playing both in conversations with private purposes and Business-to-Consumer (B2C) communications. It also highlights their limited adoption rates for Business-to-Business (B2B) marketing initiatives. The final conclusions are referred to those companies which design, produce or distribute software solutions that sometimes have been nominated by users as ‘Lovemarks’. This book draws |
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Social Media: New Challenges for It Corporate Marketing $44.16 New – The author explores the increasingly important role that social media -and particularly social networks- are playing both in conversations with private purposes and Business-to-Consumer (B2C) communications. It also highlights their limited adoption rates for Business-to-Business (B2B) marketing initiatives. The final conclusions are referred to those companies which design, produce or distribute software solutions that sometimes have been nominated by users as ‘Lovemarks’. This book draws |
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The Data Webhouse Toolkit: Building the Web-Enabled Data Warehouse $70 The Barnes & Noble Review Anyone who knows anything about data warehouses knows the name Ralph Kimball. Well, like everything else, data warehouses are migrating to the Web. Call them Data Webhouses or anything else, Ralph Kimball still has the final word on the subject. Together with Richard Merz, director of engineering for the world's largest web hosting company, Kimball covers both halves of the Webhouse transformation. You'll learn how to "bring the Web to your data warehouse": capturing e-commerce customer behavior in unprecedented detail, tracking clickstreams, designing a web site to support tracking, building clickstream data marts, and feeding clickstream data into enterprise data warehouses. Kimball and Merz also present several complete "clickstream value chains", drawn from both B2B and business-to-consumer. The other half of the Webhouse equation is using your intranet to publish data warehouse information—thereby making it accessible to everyone in your company who needs it for fast decision-making. Of course, it's not as easy as it sounds. Kimball and Merz detail the key challenges you face in web-enabling your data warehouse: user interfaces, performance and scalability, 24×7 global availability, security, and more. Each of these is then addressed in detail, with today's best solutions. For sophisticated, customer-focused companies, the Data Webhouse can represent an extraordinary competitive asset—if you do the job right. With The Data Webhouse Toolkit, you have your roadmap. |
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The Integration Imperative: Erasing Marketing and Business Development Silos — Once and for All — In Professional Service Firms $9.24 New – When it comes to competing effectively, achieving financial success and delivering optimal client service, professional and B2B firms keep looking for the Holy Grail in all the wrong places: “Hire big-time rainmakers!” “Acquire that hot boutique firm!” Pursuing these solutions avoids the real problem: Marketing and selling are disconnected. The real Holy Grail can be found by ensuring that marketing and business development are integrated into every function. The Integration Imperative sum |
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The Integration Imperative: Erasing Marketing and Business Development Silos — Once and for All — In Professional Service Firms $9.08 Used – When it comes to competing effectively, achieving financial success and delivering optimal client service, professional and B2B firms keep looking for the Holy Grail in all the wrong places: “Hire big-time rainmakers!” “Acquire that hot boutique firm!” Pursuing these solutions avoids the real problem: Marketing and selling are disconnected. The real Holy Grail can be found by ensuring that marketing and business development are integrated into every function. The Integration Imperative su |
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The Integration Imperative: Erasing Marketing and Business Development Silos — Once and for All — In Professional Service Firms $18.56 New – When it comes to competing effectively, achieving financial success and delivering optimal client service, professional and B2B firms keep looking for the Holy Grail in all the wrong places: “Hire big-time rainmakers!” “Acquire that hot boutique firm!” Pursuing these solutions avoids the real problem: Marketing and selling are disconnected. The real Holy Grail can be found by ensuring that marketing and business development are integrated into every function. The Integration Imperative sum |
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The Integration Imperative: Erasing Marketing and Business Development Silos — Once and for All — In Professional Service Firms $15.32 Used – When it comes to competing effectively, achieving financial success and delivering optimal client service, professional and B2B firms keep looking for the Holy Grail in all the wrong places: “Hire big-time rainmakers!” “Acquire that hot boutique firm!” Pursuing these solutions avoids the real problem: Marketing and selling are disconnected. The real Holy Grail can be found by ensuring that marketing and business development are integrated into every function. The Integration Imperative su |
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The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale $25 A snapshot of today’s B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today’s complex B2B environment. The Prime Solution leads B2B sellers through major components of the value promise system, such as the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions, that fully deliver on their promise to customers. The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they’ve helped customers understand and achieve the full value of the products and services they’ve purchased. The power of this model rests in closing the value gap, or that frustrating division often created by sellers who have either been unable or unwilling to fulfill the promises they’ve made about their products, and by customers who are unwilling or unable to comprehend the total value received. Author Jeff Thull describes a disciplined, all-hands approach that involves all the teams in an organization connected to the customer: R&D, marketing, sales, and service. This practical, whole solutions approach has been used with astonishing success by small to midsized companies as well as major corporations worldwide. Whether in technology, manufacturing, professional services, health care, or finance, this is a guide for professionalsinvolved in creating, marketing, and delivering complex B2B products and services. Senior management, sales and marketing managers, technical specialists, product managers, customer service and account managers will find new ideas and tactical solutions in The Prime Solution that wil |
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The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale $5.03 New – A snapshot of today’s B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. In “The Prime Solution,” author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today’s complex B2B environment. |
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The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale $0.99 New – A snapshot of today’s B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. In “The Prime Solution,” author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today’s complex B2B environment. |
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The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale $0.01 A snapshot of today’s B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today’s complex B2B environment. The Prime Solution leads B2B sellers through major components of the value promise system, such as the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions, that fully deliver on their promise to customers. The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they’ve helped customers understand and achieve the full value of the products and services they’ve purchased. The power of this model rests in closing the “”value gap”", or that frustrating division often created by sellers who have either been unable or unwilling to fulfill the promises they’ve made about their products, and by customers who are unwilling or unable to comprehend the total value received. Author Jeff Thull describes a disciplined, “”all-hands”" approach that involves all the teams in an organization connected to the customer: R&D, marketing, sales, and service. This practical, whole solutions approach has been used with astonishing success by small to midsized companies as well as major corporations worldwide. Whether in technology, manufacturing, professional services, health care, or finance, this is a guide for professionals involved in creating, marketing, and delivering complex B2B products and services. Senior management, sales and marketing managers, technical specialists, product managers, customer service and account managers will find new ideas and tactical solutions |
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The Semantic Web: Real-World Applications from Industry $119 Semantic Web: Real-World Applications from Industry offers a glimpse into the opening door of semantic technologies by means of concentrated examples of semantic applications in real business environments. For quite a while, there has been evidence from academic research and early industrial prototypes that semantic technology can help humans and machines substantially in accessing and using the unprecedented, and exponentially growing, amount of information that the World Wide Web provides. Now semantic technology is moving from academic and industrial research into real products and applications. This book provides a series of case studies which demonstrate how real benefits can be derived from the adoption of semantic technology in popular business domains, such as telecommunication, B2B integration, healthcare, education, and others.Semantic Web: Real-World Applications from Industry summarizes state-of-the art expertise and practical experiences from outstanding technology showcases. This volume was written as a joint effort of leading experts in the field of semantic technology from various backgrounds and countries, including industry, academia, and government agencies. It combines a detailed description of the challenges and technical solutions with a discussion of the actual results and a wealth of lessons learned, which will be invaluable for future investments into semantic technology.Semantic Web: Real-World Applications from Industry was designed for industry professionals and researchers interested in the current state and future of semantic technology. This book is also suitable as a secondary advanced-level text or reference for students in computer science.Foreword by Michael L. Brodie, Chief Scientist, Verizon Communications, Cambridge, USA |
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The Semantic Web: Real-World Applications from Industry $119 Semantic Web: Real-World Applications from Industry offers a glimpse into the opening door of semantic technologies by means of concentrated examples of semantic applications in real business environments. For quite a while, there has been evidence from academic research and early industrial prototypes that semantic technology can help humans and machines substantially in accessing and using the unprecedented, and exponentially growing, amount of information that the World Wide Web provides. Now semantic technology is moving from academic and industrial research into real products and applications. This book provides a series of case studies which demonstrate how real benefits can be derived from the adoption of semantic technology in popular business domains, such as telecommunication, B2B integration, healthcare, education, and others.Semantic Web: Real-World Applications from Industry summarizes state-of-the art expertise and practical experiences from outstanding technology showcases. This volume was written as a joint effort of leading experts in the field of semantic technology from various backgrounds and countries, including industry, academia, and government agencies. It combines a detailed description of the challenges and technical solutions with a discussion of the actual results and a wealth of lessons learned, which will be invaluable for future investments into semantic technology.Semantic Web: Real-World Applications from Industry was designed for industry professionals and researchers interested in the current state and future of semantic technology. This book is also suitable as a secondary advanced-level text or reference for students in computer science.Foreword by Michael L. Brodie, Chief Scientist, Verizon Communications, Cambridge, USA |
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Udex $52.8 Used – High Quality Content by WIKIPEDIA articles! UDEX provides Product Data Quality (PDQ) solutions. UDEX provides software and services that enable the global retail industry to continuously manage accurate product information throughout the supply chain. On November 20, 2006, GXS, provider of business-to-business (B2B) e-commerce solutions, announced that it has acquired UDEX. The UDEX acquisition builds on GXS’ current offerings in data synchronization, enabling GXS to validate and certify |
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Udex $30.24 Used – High Quality Content by WIKIPEDIA articles! UDEX provides Product Data Quality (PDQ) solutions. UDEX provides software and services that enable the global retail industry to continuously manage accurate product information throughout the supply chain. On November 20, 2006, GXS, provider of business-to-business (B2B) e-commerce solutions, announced that it has acquired UDEX. The UDEX acquisition builds on GXS’ current offerings in data synchronization, enabling GXS to validate and certify |
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Usability Engineering $86.98 You don’t need to be convinced. You know that usability is key to the success of any interactive system-from commercial software to B2B Web sites to handheld devices. But you need skills to make usability part of your product development equation. How will you assess your users’ needs and preferences? How will you design effective solutions that are grounded in users’ current practices? How will you evaluate and refine these designs to ensure a quality product? Usability Engineering: Scenario-Based Development of Human-Computer Interaction is a radical departure from traditional books that emphasize theory and address experts. This book focuses on the realities of product development, showing how user interaction scenarios can make usability practices an integral part of interactive system development. As you’ll learn, usability engineering is not the application of inflexible rules; it’s a process of analysis, prototyping, and problem solving in which you evaluate tradeoffs, make reasoned decisions, and maximize the overall value of your product. * Written by prominent HCI educators who understand how to teach usability practices to students and professional developers.* Interleaves HCI theory and concepts with a running case study demonstrating their application. * Gradually elaborates the case study to introduce increasingly sophisticated usability engineering techniques.* Analyzes usability issues in realistic scenarios that describe existing or envisioned systems from the perspective of one or more users.* Emphasizes the real world of usability engineering-a world in which tradeoffs must be weighed and difficult decisions made to achievedesired results.* Includes a companion Web site which provides additional case studies in a multimedia format, along with a Java application for creating and editing scenarios. This site also provides instructors with sample syllabi, lecture slides and notes, in-class exercises, solutions t |
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Usability Engineering: Scenario-Based Development of Human Computer Interaction $9.55 Used – You don’t need to be convinced. You know that usability is key to the success of any interactive system-from commercial software to B2B Web sites to handheld devices. But you need skills to make usability part of your product development equation. How will you assess your users’ needs and preferences? How will you design effective solutions that are grounded in users’ current practices? How will you evaluate and refine these designs to ensure a quality product?”Usability Engineering: Scen |
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Usability Engineering: Scenario-Based Development of Human Computer Interaction $10.46 Used – You don’t need to be convinced. You know that usability is key to the success of any interactive system-from commercial software to B2B Web sites to handheld devices. But you need skills to make usability part of your product development equation. How will you assess your users’ needs and preferences? How will you design effective solutions that are grounded in users’ current practices? How will you evaluate and refine these designs to ensure a quality product?”Usability Engineering: Scen |
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Usability Engineering: Scenario-Based Development of Human-Computer Interaction $32.97 New – You don’t need to be convinced. You know that usability is key to the success of any interactive system-from commercial software to B2B Web sites to handheld devices. But you need skills to make usability part of your product development equation. How will you assess your users’ needs and preferences? How will you design effective solutions that are grounded in users’ current practices? How will you evaluate and refine these designs to ensure a quality product?”Usability Engineering: Scena |
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Usability Engineering: Scenario-Based Development of Human-Computer Interaction $35.71 New – You don’t need to be convinced. You know that usability is key to the success of any interactive system-from commercial software to B2B Web sites to handheld devices. But you need skills to make usability part of your product development equation. How will you assess your users’ needs and preferences? How will you design effective solutions that are grounded in users’ current practices? How will you evaluate and refine these designs to ensure a quality product?”Usability Engineering: Scena |
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Web Services $59.95 Like many other incipient technologies, Web services are still surrounded by a tremendous level of noise. This noise results from the combination of wishful thinking on the part of research and industry and a lack of clear understanding of how Web services came to be. These factors make it extremely difficult to get a coherent picture of what Web services are, what they contribute, and where they will be applied.Based on their academic and industrial experience in middleware and enterprise application integration, Alonso and his co-authors clarify the fundamental concepts behind Web services and present them as the natural evolution of conventional middleware necessary to meet the challenges of the Web and of B2B application integration. From this perspective, it becomes clear why Web services are needed and how this technology addresses such needs.Rather than providing a reference guide or a manual on how to write a Web service, the authors discuss challenges and solutions that will remain relevant regardless of how emerging standards and technologies evolve. Thus, this book is ideally suited for both professionals involved in application integration projects and researchers and students interested in understanding and contributing to the evolution of application integration technologies. |
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